Every minute, thousands of local searches are completed online using search engines. These searches provide many results.
For a local charity organisation, that needs donations and support from the local community, getting your website visibility to increase impacts your followers, volunteers, and potential donors.
Being able to easily access you when they search for charity organisations in your area would be one of your top priorities. Which is why Local SEO should be part of your online strategy.
Why Local SEO?
If you are part of a charity organisation, optimising your website will help you increase your visibility in search engine result pages (SERPs) for queries within and around your location. When SEO for your charity is done correctly, you will increase visibility on search engines, which means that more people know about your organisation, the services you offer, and your events.
Research has shown that a high percentage of clicks are always on the first five results displayed for a query, aiming to get your webpage in the first few results for charities in your area.
How To Optimise For Local Search
Search engines aim to provide results that would best suit the need of the users. It does this using several tools. Applying a mix of the right tools would help increase your visibility on these search engines. Here are a few things that can make your website relevant enough to get more visibility on search engines.
In creating content for your website, use relevant keywords that most people in your niche would search. Go for keywords that combine a balance of volume of searches and low competition where possible. Try not to overuse these keywords and in writing, ensure that they naturally fit into the context.
Your keywords should also be used in your meta title, meta description, anchor links, and alternate text.
Create Quality Content
Creating quality content is always essential. Your website should contain valuable information, be easy to read and have well-organised content. Tailor your content to a specific audience and pass a concise message. Add photos, videos, and infographics to make your content more engaging.
Opt For Good User Experience
Nowadays, most searches are completed using mobile devices so, when designing your website, ensure that it is easy to navigate using mobile devices. Generally, ensure that the web page is user friendly and people can easily find what they are searching for.
The structure and design of your website should not be complicated for users to grasp. Your website should also be secure and have a fast loading speed because people are quick to leave a webpage if it requires a lot of time to load. This is not good for your website’s traffic.
Have Relevant Links
Having other reliable webpages link to your page is essential in optimising your local search. Ensure you have an excellent social media presence, put up similar content on your social media platforms about your events, and include a link to your website. The number of mentions you have on social media would also affect visibility on search engines.
Get in touch with people you have worked with regularly to review your organisation because the quality and number of reviews your organisation has affects your visibility on search engines.
Finally, stay up to date on SEO updates as it’s an ever-changing landscape that’s evolving and becoming better. For further support and help on the topic on Local SEO for your charity or organisation, get in touch today and let’s help you elevate your online visibility today.